We built a tool that scores how visible your brand is across AI platforms. Here's what goes into that number and how to interpret it.
When we launched our free AI Visibility Checker, the most common question was: "What does this score actually mean?" Fair question. Let's break it down.
Your AI Visibility Score (0–100) measures how prominently your brand appears when major AI platforms are asked about your industry. We query ChatGPT, Gemini, Perplexity, and Claude with targeted questions — the same kinds of questions your potential customers are asking — and analyze how each platform responds.
The score isn't just about whether your brand gets mentioned. We analyze three dimensions: presence (are you mentioned at all?), sentiment (is the mention positive, neutral, or negative?), and authority (are you cited as a credible source, or just name-dropped in passing?).
A score below 40 means you're effectively invisible to AI-assisted search. Between 40 and 70, you have a foundation but aren't being consistently recommended. Above 70, AI platforms see your brand as a credible, go-to answer — but there's always room to strengthen that position.
What makes the score go up? Authoritative content that AI models can reference. Being cited by trusted sources. Consistent, positive mentions across platforms. What drags it down? Thin or outdated content, negative sentiment, or simply being absent from the conversations that matter.
The most actionable part of the report isn't the number itself — it's the platform-by-platform breakdown. You might score well on ChatGPT but poorly on Gemini, which tells you exactly where to focus your optimization efforts. That kind of granularity turns a single number into a concrete action plan.
Photo by Luke Chesser on Unsplash
